September 12, 2015 - September 20, 2015
Celebrating 100 Years of the Coca-Cola Glass Bottle Exhibition
One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic the bottle has been celebrated in art, music and advertising. This exhibition showcases the work of a group of artists from South/Southern Africa that have been inspired by the iconic contour bottle.
Why was the Coca-Cola Bottle Created?
In 1899, the decision was made to offer Coca-Cola in a bottle, in addition to the traditional soda fountain, capitalizing on its popularity and making it available to everyone. Soon after, due to the popularity of the new Coca-Cola bottle - which featured a simple, easily replicable design - competitors began imitating the bottle. This created confusion among consumers and led to the development of a “distinctive package” for Coca-Cola.
Artists: Mbongeni Buthelezi, Tony Gum, Kabelo Modise
This project is sponsored by Coca-Cola South Africa in partnership with Art Week Joburg 2015